Run Smart. Run Happy.

Brooks Running Shoes

CASE STUDY ✩ EXPERIENTIAL ✩ ACTIVATION ✩ NEW TECHNOLOGY

One Show Young Ones 2019 - Bronze

Creativity International Award 2019 - Bronze

The challenge was to combine new technology and a relevant brand to solve a problem. As any dedicated runner knows, when race season comes around, it’s all about besting your previous PR. But without hiring an expensive professional or putting blind faith in a smartwatch, how can one be certain they are accurately tracking their progress?

Brooks Gait Gauger is the solution.

Art direction: Bianca Bergeron