“Hear You to Heal You”

St. Peter’s Health Partners

360 campaign ✩ social ✩ digital ✩ website ✩ OOH ✩ TV ✩ radio

Research shows women don’t feel like their medical concerns are validated.

By interviewing real St. Peter’s patients, we showed how careful listening is key to clinical intervention.

Results: 12.7 million impressions, 67,000 clicks, and a 292% jump in mammogram requests.
Pageviews rose 410%. 1,050% increase in appointment requests.
One video alone generated over 7,500 clicks.