“Hear You to Heal You”

St. Peter’s Health Partners

360 campaign ✩ social ✩ digital ✩ website ✩ OOH ✩ TV ✩ radio

Research shows women don’t feel like their medical concerns are validated.

By interviewing real patients, we showed how careful listening at St. Peter’s is baked into their clinical care.

Results: 12.7 million impressions, 67,000 clicks, and a 292% jump in mammogram requests.
Pageviews rose 410%. 1,050% increase in appointment requests.
One video alone generated over 7,500 clicks.