Various Campaigns
✩ awards ✩
“This is Nursing”
2023 Healthcare AD Awards – Television Advertising Series – GOLD
“Persistence Pays Off”
2023 Healthcare AD Awards – Integrated Marketing Campaign – SILVER
2023 Healthcare AD Awards – Television Advertising Single – SILVER
St. Joseph’s Health
digital ✩ social ✩ radio ✩ TV ✩ OOH ✩ print
“Persistence Pays Off” appointment campaign
“This Is Nursing” recruiting campaign
“Hear you to heal you”
“Persistence Pays Off” encouraged kids—including adult children—to nag their parents to resume health check-ups post-COVID
Result: 18% increase in appointments
Over 2 million impressions
Persistence Pays Off landing page
“This Is Nursing” — Recruiting nurses for a team that cares for its staff like it does for its patients
Empathized with burnt-out healthcare workers
Spoke to them directly using the current nurse population
Emphasized the career growth at St. Joseph’s Health
Result: Increase in applicants across all roles; higher foot traffic at job fairs
“Hear you to heal you” — Differentiating women’s care by prioritizing patient preferences
Real St. Joseph’s Health patients spoke from the heart on the unparalleled care they received
Adapted from the St. Peter’s Health Partners women’s campaign
Result: Increased brand recognition; increased web traffic
