“Shine On”
Burdett Birth Center
TV ✩ print ✩ social ✩ digital ✩ OOH
Once at risk of closure, the Birth Center needed a strong comeback as a vital regional resource for families.
“Shine On” served as a rallying cry for newborns and testament to Burdett’s enduring presence.
Result: Midwifery visits rose 14.5%. OB visits increased 17.3%. Deliveries surged 25% year over year. Engagement topped 2.3 million impressions.
✩ awards ✩
2025 Print/Out-of-Home Campaign of the Year — BRONZE
2025 Purpose-Led Campaign of the Year — BRONZE