𐙚 ‧₊˚ copywriter ˚₊‧ 𐙚

Résumé

The life and work of Helena A. Starrs

résumé highlights: 

✩ 7 years of award-winning branding and storytelling

✩ specialized in healthcare (incl. B2B, B2C, and HCP ) and nonprofit (incl. fundraising)

✩ 5+ years leading and developing dynamic teams

✩ US Army Veteran

 

official résumé

〰️

official résumé 〰️

 

Accolades

2025 Healthcare Impact Award (x4)

2024 Healthcare AD Awards (x6)

2023 Healthcare AD Awards (x5)

2022 LIT Commercial Award

2022 NYX Award

2022 Telly Award

2020 Graphis New Talent Annual

2019 Creativity International

2019 The Young Ones Awards

2019 Ads of the World (x2)

2019 Newhouse Capstone Winner

Misc. Brownie Points
Copyhackers’ Copy School coursework
Google UX design certification
Substack author
Basic German
Fluent Spanish
iMentor volunteer
US Army Veteran (Patient Administration)


Experience
Copywriter • Ayni Brigade

Created five (5) award-winning national campaigns
Launched four (4) internal campaigns for hospital workers
Refreshed two (2) brands
Integrated three (3) campaigns for B2B and B2C audiences
Proofed over 4,000 copy samples
Developed copywriting continuity book
Directed voice talent in English and Spanish
Streamlined workflows and brainstorming using AI


Copywriter; Jr. Copywriter • True North Inc.

Promoted to Copywriter
Developed high-level strategy for three (3) brands
Created acquisition copy
Created A/B copy
Supported five (5) national Day of Giving nonprofit campaigns
Presented concepts and campaigns to company executives
Jump-started two (2) internal initiatives

Education
Syracuse University
B.S. Creative Copywriting, S.I. Newhouse School of Public Communications
B.A. Spanish Language, Literature, and Culture, College of Arts and Sciences

Applications
Adobe Suite
Claude
GenAI
Google Workspace
Jira
Microsoft Office 365
Milanote
Miro