Screen for a Safer Clean
San Francisco Department of Environment
SOCIAL ✩ DIGITAL ✩ VIDEO ✩ OOH ✩ IN-STORE ✩ EMAIL ✩ PRINT ✩ RADIO
Awareness campaign promoting alternative cleaning solutions.
End goal: Create multi-lingual copy to inform SF residents of less hazardous products.
> Geolocation used to direct messaging to hyper-local populations.
SFDE’s digital campaign banner
