Copywriter

nonprofit

Change the future

Smile Train

VIDEO ✩ SOCIAL ✩ DIGITAL

The client needed an end-of-year push with video spots that utilized pre-existing footage from years prior. A twist on the average before-and-after comparison, we told Adriel’s story with a simple rewind, inspiring donors to help rewrite the stories of other children in need.

:06 pre-roll and :30 video placements.