SENSATIONAL!

The Great New York State Fair

SOCIAL ✩ DIGITAL ✩ EXPERIENTIAL ✩ OOH

From delicious deep-fried food creations and exhilarating Midway rides to petting zoos, pig races, and more, The Great New York State Fair is a complete sensory experience. Whether it’s your first time or your 40th time going to the fair, you’re sure to surprise your senses. The “SENSATIONAL!” concept is an approach that will appeal to wide-ranging, diverse audiences. For those who come for the food, the wine, the music, the acts, or the competitions, it will evoke the palpable sensory experience that awaits them.